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3 Hints to Improve Your Conversion with Eye-Tracking Data: EyeQuant’s...
EyeQuant recently had the pleasure of contributing a guest post to the Smart Insights blog. Thanks to Dave Chaffey and to the Smart Insights team for chance to collaborate! For this guest blog, we...
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How to Find a Common Language in Design Meetings
When we set out to build EyeQuant, our primary objective was to build the world’s best tool to instantly optimize user attention on websites. Along the way, though, we found that our customers often...
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Landing Page Blind Spots are Killing Your Conversion – 3 Secrets to Make Your...
The funny thing about working really, really, hard on something is that it tends to take someone completely outside of the task-at-hand to point out its most banal – and the most obvious – problems....
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6 Ways to Achieve an Instant 30% Sign-Up Boost: An EyeQuant Case-Study...
SalesGossip directs savvy deal-hunters to the latest sales and promotions of their favourite brands. Users sign-up to access the details of each sale event, and opt-in to receiving emails to be...
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How Many Seconds Does Your Website Have to Capture User Attention?
“You only have a few seconds to capture someone’s attention.” Bet you’ve heard that one before. It rings true in landing page optimization as much as it does at a cocktail party. Since the dawn of the...
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Deconstructing a 56% Conversion Lift at Big Contacts
Big Contacts – a web-based CRM targeting small and mid-range businesses – are smiling, and no, it’s not just because Spring has finally arrived. Digital agency Surge Labs published a case study last...
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Doubling Conversions on a Mercedes Microsite, with Digital Annexe
As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer questions about web design, UX, and conversion optimization with their personal experiences and stories....
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How Change Blindness Affects User Perception of Websites
We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right? Well, not exactly. In this post,...
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Capturing User Attention with Color
Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us. To conversion optimizers,...
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Spy On Your Competitors For Better A/B Tests
There’s something about the idea of copying your competitor that dredges up unpleasant memories of the bleary-eyed bully you sat next to in primary school eyeing and scribbling down your test...
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EyeQuant is now available on ExactTarget’s HubExchange
ExactTarget customers, we have news for you! EyeQuant has partnered with ExactTarget to create an app for their new marketplace, HubExchange. The EyeQuant app is specially developed to show marketers...
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Ending the War Between Data and Creativity: Big Ideas from Media Evolution’s...
Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant’s very own Fabian Stelzer convened to speak about the future of design,...
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Designers & Growth Hackers: Show Your Process
Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier. At Media Evolution’s The Conference last week in...
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